| Educate businesses on what VFP is all about and convince them that it's a viable platform. There has been to much misinformation out there. This would have to be corrected. Ads on the main magazines, strong presence on conferences, quick start training kits, samples, and so on. Spend money creating extrordinary applications and promote those.
Examples: polling systems that can handle millions of poll takers, bug databases, documentation systems buy hardware Encourage educational facilities to teach VFP Team of evangelizers within MSDN events and communities all around the world. Ask what everyone else would do if they got a larg budget to promote vfp. Training newbies Demistify people who are brainwashed into thinking that VB (or Access) + SQL server is the only real solution. Promote VFP in colleges and universites as a cheap tool to learn database design, SQL and application development. Have an educational version that would make it very cheap for them and for the students. This would help to get new young people using the product and would make the community grow Product promotion to Corporate IT Managers. Integration with .NET Get the schools to teach it. The students will graduate and the employers will use it because the new labor pool. I know of several companies that dropped VFP because they could not hire programmers. VB programmers are a dime a dozen. Showing the compatibility with Clipper and the power of VFP like acess all kind of data, dbc events (free database) and so on... Magazine advertising and sending VFP evengelists to VB/ .NET/ SQL server conferences. I would simply make sure that VFP is included in ALL Microsoft discussion about development tools at conferences and in print advertising. 1. Promotion
2. Upsize the product to an all in one enterprise solution.
Marketing + Presentation of the product to developers of other languages showing what VFP can do.
Distribute CD's with samples and how do almost all with VFP for developers outside VFP community. Advertising to both, managers and technical people, that there is a whole set of applications that are better served by a data-oriented product than by a general purpose set of tools like .NET. More Pub. Marketing 101 - Find users who would benefit from it's features, and push it to them. Perhaps corporate CIO's for internal development. I'm not a marketing guru (that's why I write code for a living). However, I'd like to see a mailing to IT managers, to help change their mind about "VFP is old tech/ailing/legacy/dead." Something about 1-2 pages (that's their entire attention span), glitzy/flashy, selling the hot features of VFP and how it complements .NET, SQL Server, etc. Have a link to a website that explains more (with the Steve Ballmer video, etc), and register to get some *useful* freebie (maybe a poster of how to use Web Services, .NET or some other buzzword with a definite VFP slant, but useful to *any* language, so it gets hung up). I would market it to medium to large businesses promoting its strength and flexibility. We, as developers, know it's strengths, but it seems our voices need the support of the creator. To make the public aware of the power of VFP. Try to introduce VFP in the University Syllabus. Will organize seminars on VFP and its power. Will give some special offers on these events. Will create some powerfull Web and Mobile Applications(using VFP) and demonstrate that in these events. Distribute VFP and MSDN in our country and close countries, create a Russian WEB site to support VFP and improve VFP community in post-USSR countries and other slovenian countries. In addition, translating a lot of articles and books to Russian languages. Show in his Webs sites all It can make with VB.NET I can do make with VFP, and large app people use VB+SQL Server or VB+Access It can do with VFP standalone.
Des campagnes de publicité dans la presse associées aux success stories serait un élément plus que suffisant pour remettre VFP sur les rails. Aujourd'hui hormi .Net VFP est la seule alternative proposée par Microsoft, il faut qu'il communique dessus en expliquant bien la place de VFP entre Access et SQL Server. It would use to promote events, training, reviewed competitions and marketing in the main ones of computer science of the world in diverse languages I would spend money on advertising VFP as the language to use for Data. I would accent the benifits of Rushmore Technology. I would use the money to give a complementary copy of VFP away at User Group meetings. I would have product demos showing how much easier it is to build forms with VFP than it is with other languages. Vacation. I would give VFP a strong tie in to .NET. I would also not be so exclusionary throughout the MSDN areas of MS.com. It can be hard to find info without having to look for hoops to jump through. High profile compaigns - targeting companies that should be using VFP, but aren't because they don't know it exists (companies that use EXCEL/ACCESS as their database, when a VFP app would do the same job.).
Educating MS people about VFP. There is a lot written about MS SQLSvr and Access, but not much on VFP. Offer VFP as an alternative to SQLSvr or Oracle etc when a company has a budgetry constraint on cost of ownership. More advertising in other programing language magazines/journals including MSDN.
Business solutions examples articles. I will ask Bill gates to demonstrate the power of Visual Foxpro and put that video in all microsoft website,for a month. Well... will hire all VFP professionals around the world to make VFP (sorry for the slang) "kick-ass" tool for application development. I mean - better support of ActiveX interfaces (for legacy applications) VFP CLR (for dotNet applications) better and true strong-typing... other (your suggestion?) Show a presence at non FoxPro conferences and advertise in non FoxPro magazines so the "FoxPro" name is put in front of a large number of people! Will try to persuade CEO of bigger companies that this is the right tool for their profesioanlly done IS combining with SQLServer and Win NT. Advertising in non Foxpro programming magazines i have no idea Marketing of VFP Make it known that VFP is a viable, reliable, scaleable and worthwhile development solution that should be considered at any level, including the enterprise n-tier. I´ll make conferences all arround the world. In Argentina in a two days DEV DAYS conference only one hour is devoted to VFP.
And I´ll select the best VFP applicattions and I´ll promote and sell or rent them. Documentation like flyers, mailers, other media to get the word out. Just flood the market with case studies demonstrating the power and flexibility of VFP. Pursue opinion leaders including press and Gartner and let them know about MS' hidden jewel.
Not occasionally - you have to beat the drum constantly, or it looks like you don't love the product. Mexico it´s a place of VB (Access) guys. But Access asks a big pc for a big table. VFP allows to manage a lot of records in minutes, without a expensive PC (I cross a 4 million reccords versus a 5 million record in 45 minutes looking for coincidence, Pentium PC... not bad uh?) But unfortunatelly, not everybody knows that. I´ll use the money to promote specifically the ligth-weigth and speed of VFP Databases, as central point. 1.- Marketing.
2.- More integration with .NET. Add some VFP sessions to MSDN Developer Care activities. Putting adds in the major magazines read by CTO and IT management types. More about how to best use VFP with the VS .NET tools. No opinion. Use examples of great applications written in Visual FoxPro to promote it. Money spent promoting VFP would be better spent improving the product - a decent product these days (the Internet Age) can sell itself. VFP does not need 'hype'. Any 'promoting' should focus on correcting the Microsoft internal erronius beliefs about VFP. Promote in University/school mainly.
Vast improvements in documentation, inclusion of a sub-set of VFP into the CLR facility, and extensive marketing in NON-VFP arenas INCLUDING to business decision-makers. I'd do four tiered marketing and advertising and improve the product dramatically to help support the enhanced marketing.
1. Ads focusing on CIO's to tout it's data handling and interface capabilities with large databases.
2. Ads focusing on the small/midsize business market to let them know it can be a single product solution.
3. Develop more tools and solutions in-house and add space on Microsoft's sites for third party solutions that can help pull old style FoxPro developers into the fold. Also provide consultant space and/or job market information on Microsoft's sites devoted to helping put together potential clients/employer's with developers.
4. Advertise in non-Microsoft oriented magazine hoping to pull in developers using Delphi, Java, etc.
The percentage of the budget would be:
1. 20%
2. 25%
3. 30%
4. 10%
With 15% for product improvement over it's normal development budget. Actually promote it not just show pictures of the box occationally. My FoxPro applictations consistantly out proform other apps but I have to constantly fight the "it's a dieing language" / "hasn't that been replaced by Access?" arguments. Better education to the market for the strengths of Foxpro. mags - I would promote the product with its strength in data manipulation. Information systems are about data. With VFP, you can handle the data so easily. Get some marketers who believe in the product Modify it and bundle it with SQL Server in same way Oracle has their development/forms tool. That would be the way to save VFP. Contact CEO's etc to publicize the power of VFP and benefit to their companies. Java training. Booths at major programming conferences
Ads in major programming magazines
Free product to major programming shops Marketing strategies, events about .NET AND VFP, greater appearence on MSDN site. Demonstrate real world applications of VFP including middle-tier business COM objects. Show others what VFP can do in other technical articles besides Fox magazines. Code magazine is a prime example where VFP is mixed amoung the technologies to show developers that VFP does have a place in technology. Designing a strategy that clearly positions VFP within the other MS tools, and making sure it is stated everywhere around MS staff and literature, and not just in VFP sites, groups or magazines.
I don't think it would take a large bugdet, but a political decision. Te main point is targeting VFP in a way that doesn't compete, but complements, other products, without just ignoring it (what mostrly happens now). The only way I see to promote it would be to open it up, i.e. allow the language to SEAMLESSLY integrate with the Windows API, even more specifically, build in the ability to define customs data types as TYPEDEFs. The lack of the ability to define custom data types limits Foxpro's ability to completely integrate with the underlying OS and API. Adding this would be better than trying to promote other features. I'd donate licenses and instruction to colleges. I'd advertise what a greate licensing value it is. In school because in Quebec city (canada) lot of new programer never heard about VFP. All they eard is VB. and SQL server. Not just student but teacher too. In buisness to tell them they can build solid app for there client with or with out SQl . I have see some buisnes swicht to FiveWin For there migration of clipper app instead of Vfp what a mistake. Help building more formation cours or product in french .... and the list can be long.... Promote it as a premier tool to use with SQL Server. Corporate adverstising. Small business advertising. Aim it at small company needs. Advertise it not for enterprise Fortune 500 solutions but at the smaller companies as a RAD tool. Marketing to Businesses, Large and Small, for all it's features. Promoting it on college campuses. In showcases, telling all that can be done with VFP, publishing ads in the most popular magazines. I feel that I would be giving free seminars on VFP for university students. No opinion More on making it .Net enabled and less on promotion. On showing great existing applicatons to the world and on showing how modern and fast VFP is. Invest it in tomorrows programmers and target Universities and colledges. Maketing Books, documentation, manuals as it is done with VB Educating Microsoft's own (non VFP) marketing staff as well as corporate America (i.e. CIO's. It managers, management in general, etc.) Improving its overall image in the IT and developer community, so that it is no longer viewed as merely a legacy support tool. Get articles published in major magizines that are not specific to VFP. Case studies that demonstrate the use of VFP in the fortune 500. Target MIS directors for fortune 500 and get VFP in front of them. Generate a VFP Buz. I would spend the budget on beginners advertising, provide VFP more as new tool, rather then a tool to switch too. Give it the abillity to complie to the CLR. Give it native support for SQL server (i.e. something like SET ENGINE TO SQL-SERVER; SET DATABASE TO northwind; SELECT table 1; SCAN; etc). When you have these features: Market them heavily. 1.- Sending to TI managers comparative tables for proyects develop time with vfoxpro + frameworks and other developer tools
2.- Sending VFP Posters to Schools. DevDays promoting the stability of a proven, time tested development environment for immediate use. The small business alternative (read less expensive servers and hardware management) to the more complex web, client server enviroment. With 100m bit networks file server technologies are still viable. Less complex development -- major horsepower. Many major and smaller businesses run their accounting, billing and payables - plus crm and datawarehousing on systems with less than 50 to 100 users. Lower hardware cost make powerful systems with in the reach of many small organizations. The database backend that competes with more expensive client server systems that are overkill for many applications. Client server done right requires a skilled DBA - who is out of the reach of many small to medium size businesses. Make VFP More like .NET. I use WWC and the ability to use DCOM is very important to me upgrading VFP to support better remoting is very important to me. - to improve compability with Internet and make compability with COM objects like VB (and that ASP understand FoxPro native command).
- advertisment under device - FoxPro all in one package for middle size application - cheap and cool! Introducing VFP as an additional IIS scripting language (see Active FoxPro Pages) usable for WebParts on Dashboards an so on (making it visible to the world) in combination with Introducing VFP as an alternative to MySQL - forming an alternative for PHP/mySQL-users. Re-Activating Active Documents as a "WebForm" way with a one-time-downloadable (not Common) Language Runtime as NOW Active Documents make sense in connection with WebServices and XML. Overall: Optimize VFP for local VFP apps exchanging data with backend VFP webservices generated out of the same project file. OK, integration of SQL-Server for VFP 8.0 is a good idea. Integrate with .NET
Reduce the price to increase the market share
Conferences outside of US, promotion of programers to write standard applications (some like opensource) to convince the comunity that the apps can be done.
Some ads in other developers magazines Porguese Version It's not about promotion, it's about integration with other MS products, e.g. .Net convince Bill Gates to develop several applications in VFP and then present them on TV. Spend it all demeaning other languages :) Push the product in colleges and invest in co'op advertising of training companies.
The product should be mentioned prominently in msdn magazine and probably have nationwide launch events sponsored by Microsoft (similar to the .net events).
Regular advertising alone, which is what the community keeps asking for, will do nothing or at best not much.
Alex Wieder No comment. Marketing. To spread the name "Visual FoxPro" all around! Training Microsoft UK staff in VFP. Marketing Training programs for Undergraduate and Graduates to take on VFP in a live environment throughout the UK.
Training should give beginners a full overview of how VFP can be used to provide middle tier solutions and full software solutions for most real world situations.
The tranee's would benefit by enterring the work place armed with knowledge of what i consider to be the most powerful tool in today's industry for developing Client Server business solutions.
The community would benefit by an influx of new blood.
VFP would benefit by the recognition it would gain in teh UK workplace, far too often have I heard of UK industries using Visual Basic with an Access back end... or the long development timelines for VB/SQL solutions where VFP/SQL solutions could be developed a lot quicker. In my opinion. On learning C# and .NET. Microsoft has made it clear where the future is and VFP isn't in it, if you work on a Windows platform. The name of the game is name recognition. Our clients simply DO NOT want a VFP product and will pull business if we stay with it. Too bad, I prefer XBase data access over the crappy, mind-numbing client server stuff anyday. I'd create a core of great developers and have them build high-visibility complex data apps. Then, I'd have those apps covered in every business medium I could find. Marketing VFP as a desktop application alternative to .NET and VB for small and medium business and business systems. .NET is a very impressive and can be a solution for most future systems but it can't be everything. Especially in a resource limited or in high RAD situations. VB as an applciation is not oop nor is it "robust" enough to handle business applications as can VFP. They could try mentioning it once or twice in magazine write ups, instead of ignoring it. Whenever you go on there web site they always mention every other language except Visual Foxpro when it comes to integration with other software. Good question. I was disappointed to no longer see VFP at the SQL Server/VB devcons that DevConnections put on. I like to see VFP more closely aligned with SQL, so I suppose I'd put my money into that aspect more than anything. Visibility at SQL conferences and in SQL magazines, etc... I'd also like to see more case studies. There are some fantastic apps out there that show off the product, but they don't have much visibility. I would spend it by making VFP more stable (clear of hitches) to the level of FP for DOS. More magazine ads in mainstream tech journals. Greater web presence on microsoft.com. Start talking about how other products can work with VFP, not the other way around!!! Major magazines that corporate executives could see - messages from Bill Gates on what a fabulous product VFP is. Get togather with VFP MVP and maybe even to an extent the VFP community. Decide exactly and clearly where VFP is going to "fit" as far as a development tool, then pour money into insuring that all developers ( not just VFP ) know this, insure that management level people of all companies know this ( through business publications like the WSJ ). Also pour money into the MS VFP team such that they deliver, without question, upon this future vision of the product. This was a wish list right? Define large.
* A 'subscription free' microsoft newsletter/e-zine with some of the following content:
1) Developer tool features and ads.
2) 'SHOWCASING' fortune 500 applications that were rolled out in VFP. (reprints on request)
3) Local User Group announcements, community interest, etc.
4) Inside looks/tutorials by M.S. developers.
* Marketing effort aimed at the non-developer corporate decision makers would not be amiss. Many a product has been sold by madison avenue without any technical merit or advanatge. Think how well VFP would do with the technique.
* The biggest hurdle to overcome both within the developer community and the end user community is the strong perception that VFP has no long term commitment from Microsoft. Removing VFP from Visual Studio did little to alter that perception.
* Some things money can not buy! Frequent reassuring statements about VFP's 'future plans' and inclusion of VFP when discussing 'Microsoft' solutions would do more for the products continued growth than any amount of money at this time.
Send out a time limited VFP7 demos, which includes a CDROM
interactive tutorial and some high quality sample apps, to
at least 100,000 major corporations in the Western Hemisphere.
Improving VFP, not advertising it. Once it has improved more, have it reviewed in as many developer places as possible, then work on the reviewers misgivings Educate MS employees about their own product Market the VFP product the way the VB/WinOS guys did. I don't think that a large budget is required. I'm not expecting ads in major magazines. Rather, if MS would consistently mention VFP on their presentations, marketing material, web pages, etc. it would already help a lot. I believe one of the major problems is that VFP is not very well known outside of the VFP community. Many IT decision makers think the product no longer exists, is obsolete, in maintenance mode, etc. If VFP were mentioned more often by MS then it would be much easier for the VFP community to sell their projects/products and to help MS promote VFP. Market & promote VFP as a viable product across the globe - Im in Australia & most people never heard of VFP! I am not sure the following is answering the question or not, but there are my opnion on promoting VFP.
1. Try to have more conference not only in US, but also other countries in Asia.
2. Try to make the words "VISUAL FOXPRO" appear more times in forum such as MSDN conference. Of course, if Bill Gate attend to VFP conference and speak.. sure it is more effective.
3. Why I can not find MCSD course or exam for VFP in other countries such as Malaysia?? Why don;t MS persue intitute to have such training and exam even though not much developers are using it at this moment.
4. Launching of VFP for new future held in other countries as well.
5. Advertising VFP just as .NET or VB, with sending out some letters and etc to prove that MS will support VFP in future. First,Upgrade VFP more to be competetive in .NET world.
Second, propaganda at major IT magzine
Third, support university to have a VFP course.
advertising
events Market VFP as the best product for middle size database application development in the enterprise and the best product for database applications for small to mid-size businesses I don't have any marketing experience, so I don't feel I could andwer this question. I would present VFP as a Business Solution package via media advertising. Advertising in other trade, executive, and airline publications. And it if it was really large at next years Super Bowl. Students, Students, Students! Mailings showing the advantages of VFP to .NET developers, ads in database magazines, and sample applications included with other Microsoft programming languages. 1. Educate MS sales/support staff on capabilities of VFP and those situations in which it provdides the best solution to system development.
2. Publicize the above information to Corporate IT decision makers
3. Build a series of training courses for the novice developer to become at least mildly productive in VFP
4. Develop a curiculum suitable for a community college on developing database applications using VFP. If possible, a second course providing more depth. I would send people like Ken Levy, Calvin Hsia, and Randy Brown to professional conferences like Tech Ed and Professional Developers Conference, not for individual sessions, but to participate in keynotes and bonus evening sessions. Spreading the word outside of the VFP community.
I would also advertize in other development tool magazines. Why? Recently I got a direct marketing email (spam) on an updated PowerBuilder. Frankly I thought that this product was dead, have not heard about it in years. The same could be going on with VFP in developers eyes. By coming out of the little VFP community and go around the globe with the product because VFP is very powerfull but needs to be demonstrated so we can convince other people. Produce more technical information about VFP. Ads in magazines targeted toward managment types. Print ads in CIO and other mainstream magazines 1) Hire product evangelists
2) Instruct employees to support and recommend its use where appropriate. improving the report writer Have all the sales guys from M$ learn what VFP can do, and have them lose some money if they don't try their best to sell it. I would better define the role of VFP in a .NET world, and market those strengths to ALL developers. I would include more examples of how VFP and .NET can work together. I would spread the message to all developers. Imagine showing off VFP at a .NET conference. With 2-3 day workshops: presenting the product and presenting great (big) VFP projects. Announcing it as the best data centered tool, best suited for GUI and middle tier (business logic, COM and COM+ components) programming. In training Visual Foxpro and demonstraning the abilities of this product. Make the product better known, because an unknown product will not be bought by new users. I often have to explain the power of vfp to colleagues who are struggeling with other db products. They thing that vfp is history or is insufficient for their needs. (if they ever heard about vfp...) Provide free examples of foxpro's speed and flexability I don't know Yes a larger budget to promote it. Spend it more on enhancing its feature and advertise, market to the whole world that VFP is the best in developing Database application Advertise via media targeted at other developer languages (i.e., VB, C++, etc.) to point out the benefits of the integrated database features in VFP. Focus on how VFP fits into n-tier development and within the coming .NET world. Showcasing of real-world applications. Serious use of VFP in-house, (this will never happen, of course). Revival of a Unix/Linux/Mac versions. Market VFP as a single point of contact - 1 product for all 3 tiers without the licensing costs. television commercials/msft website/developer websites/amazon.com Interface to .Net, more advertising and case scenarios to demonstrate when Fox does it better Marketing Hiring an extremely clever ad agency. Create a contact list of each vendor with a shink-wrapped VFP product, create a brochure that shows the solutions category of VFP products (this would be a BIG expensive brouchure since there are K's of VFP products. 1. Make clear marketing about VFP according to .NET
2. Find a way to get this news into the big companies
3. More cheap education for VFP developers (OO, UML...)
4. Try every way that help to let companies know what VFP is
I would make the symbol of the Fox synonymous with programming power. Better promotion to end users and managers More advertising in "management" type magazines Touting it as the Swiss army knife IT tool. Quick SQL reports to Web Services. I have no idea a big new house I would select several companies and provide them with the training and advisory personnel to help them discover for themselves the potential and value of VFP for their data-centric applications. I'm not talking about huge multi-national corporations but for the thousands of mid-sized businesses where there is a demand for a development tool like VFP. Many of these companies do not even require a large back-end database. It seems that Microsoft devotes a lot of attention wooing and trying to position itself as another Oracle. Most companies do not need Oracle or SQL Server for that matter. That is the market I work in and I believe it would be very fertile ground to target. Making foxpro more robust. Support for structures, etc. Make it a real language. one half to marketing
one half to make VFP more stable and error free Business management articles/advertising
Professional IT advertising
Recruitment of newbies Making a VFP runtime for LINUX Marketing to corporate IS managers to reduce the pro-SQL bias for projects where VFP can handle it. Attracting Fortune 1000 companies
Sponcering competitions (both timed and untimed meeting of a spec)
"Creating" news showing VFP as an IT saviour Develop better marketing strategy to highlight the power and flexibility of VFP for data intensive applications and other VFP strong points, to dispell rumors of the imminent demise of VFP, and to build end user confidence in VFP as an effective long term solution platform. Spend more on improving integration with emerging technology and software applications. With the large, highly skilled developer base, more effort should be made to address concerns of the VFP community. On development. A good product will promote itself. I would show what VFP can do in today's (okay tomorrows) .NET world Make an easier learning curve to use it for users not familiar with database concepts. Make the wizards cumulative and progressive from simple actions to more difficult ones. Offer more code examples than Tasmanian Traders. People learn by seeing the code and where it is put. I would publish Microsoft Press books about VFP just like they do for all their other products and languages. This would do much to legitimize VFP. I would also update the MCSD Exams to include VFP 8 when released. More advertising in IT magazines, and whatever else Ken Levy thinks would be useful. In the corporate arena. VFP is not a 'toy' like other MS products which are being promoted as 'Industrial strength." MS should be more honest and open about the true values of their DB products. By killing VB and replacing it by VFP Ad space in the major mags. Include FoxPro whenever they do their release parties. Inclusion of FoxPro when MS makes sales pitches. Educate their marketing team about Foxpro. Endorse FoxPro as a valuable abd stable development tool. Promote Foxpro as MS releated user groups. Ads (tv,newspaper) promoting solutions like the chunnel. Make sure that everywhere Access is mentioned VFP is mentioned too. Revise all Microsoft documentation and books to show VFP does exist. Clarify the differences between Access and VFP for the "regular" users. I would promote it as a database tool that can replace Access on the desktop and SQL Server for a lot of mid-sized case. Of course, MS would never allow that type of marketing no matter how much money marketers were given...marketing money doesn't matter for VFP's long-term success, in my opinion. Case studies of web service integration and local rich front-end implementations |